InPower is a fitness group for cancer survivors. They have weekly work-outs and participate in races and marathons to raise money for different causes. The “Fit to Fight” logo depicts the group’s fight against cancer through strength and camaraderie. It depicts, literally, the strength InPower gives it’s clients to fight their illness.

“What’s Cooking?” is a new game from Looney Labs. The game is for people in their mid-teens and should draw on their sense of nostalgia as well as their inner child. Because the game is centered around food, the inspiration was the classic “Let’s all go to the Lobby” animation and the animation work of Don Hertzfeldt. The food was rendered using a minimalistic illustration style to make it feel more childlike. Large swatches of bright color were used in order to bring the characters to life.

The “Sabriel” opening title animation is meant to be played at the beginning of the Sabriel motion picture. It displays the names of the featured cast and crew, as well as introduces the style and tone of the movie. The style was conveyed by casting the entire piece in a blue light, which gives off a cold and melancholy feeling. The soundtrack, “Moonlight Sonata” by Beethoven, is a very slow and measured song and creates a contrast with the grim subject matter of the film.

Ground Kontrol, an arcade and bar in Portland, OR, hosted an independent film festival featuring three movies, Donkey Kong, Frogger, and Space Invaders. They want to market to their audience as well as try to branch out to new customers. In order to draw people in, the games were depicted as live action images in order to help them come across as movies. It also draws on the audience’s sense of nostalgia, as these are all classic games.

Chew magazine, a magazine created to appeal to the foodies of Portland, will compete with other food magazines by focusing its audience exclusively to Portlanders. The articles are about sushi and healthy eating. The layouts feature food and the Portland landscape, in order to draw people in through the vibrant, dynamic visuals.

Beard Team USA is hosting the National Beard and Moustache Championships in Bend, OR. This campaign is meant to raise awareness of the event. Beards, and especially moustaches, have become very popular recently. This set of collateral is intended to capitalise on the popularity by using illustrations of beards and moustaches. To give the feeling of competition, inspiration was drawn from Boxing posters of the 50s. Also, the color palate was inspired by art from India because of their great respect for beards and facial hair.