Centric Biosciences

This project explores a logo concept for Centric Biosciences, a company developing an artificial blood product intended for medical use. The objective was to create an identity that felt clinical, credible, and technology-focused to suit a hospital-facing audience.

The design uses a restrained visual language with clean forms and a limited color palette. Red and white were chosen to reference blood while also communicating an important distinction: the product itself is white. This contrast is reflected in the mark through a red heart form containing a white drop at its center. The project was developed as part of an academic assignment using a fictional client brief.